Show notes
Ferrari is the pinnacle of luxury scarcity — across its entire 79-year history, the company has sold just 330,000 cars at an average price today of $500,000. For context, Hermès sells that many Birkins and Kellys roughly every 2 years, and Rolex moves that many watches every 3 months.
Highlighted moments
Ferrari will always deliver one car less than the market demand.
“one of Luca's very first actions when he came back to Ferrari after Enzo's death was to cut production by half.”
“I think I would posit that there are no other Ferraris because of the continuity. Even through all the crazy ups and downs and the wild story and the journey that we told on this episode, Ferrari has always been Ferrari.”
Transcript
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