How I Built This

We picked How I Built This because Guy Raz presses founders past the victory lap. Every interview reaches the moment where the plan fails — the product returns, the parent reneges, the architecture is wrong — and the founder has to choose between the guaranteed revenue and the right rebuild. Raz knows the origin story cold and asks the specific question that unlocks the actual decision. The result is a feed where the business history is durable and the entrepreneurial lessons are earned, not inspirational.