A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Two things today: how a properly run sale actually works, and why omnichannel marketing is the whole game — today, 30 years ago, and 25 years from now. The rules are the rules. By the end, you'll have the playbook for Mother's Day and every sale you run for the rest of your life.